Your brand is the first thing people see. Make it leap.

Fat Toad Studio designs bold brand identities that make your business impossible to ignore. From logos to full brand systems, I build it all.

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Get to know
Fat Toad Studio

Fat Toad Studio is a brand identity and design practice focused on clarity, consistency, and meaningful visual storytelling. I help businesses build identities that feel confident, recognizable, and built to last.

About
1
Full Brand Identity

I build the foundations of your brand.

A strong identity is more than a logo, it’s a system that gives your business clarity and direction. I craft cohesive brand foundations including logos, color palettes, typography, and visual guidelines so your brand shows up consistently everywhere.

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Brand identity presentation screen showing logo variations applied to mockups.
2
Logo Design

Distinctive logos built for clarity and recognition.

Your logo is the face of your business, it should be simple, memorable, and instantly recognizable. I create refined, modern logos built on strategy, purpose, and visual clarity so your brand communicates confidently wherever it appears.

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Sketchbook pages filled with hand-drawn logo concepts and explorations.
3
Illustration

Illustration support for marketing and everyday visuals.

Not every project needs a full rebrand. I offer flexible illustration services for the visuals your business relies on most, from icons and graphics to posters, packaging, and social content. Every piece is crafted with care and aligned with your visual identity, keeping everything consistent, expressive, and easy to recognize.

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Illustration mockup applied to an urban street poster.
4
Design Retainer

Ongoing design support for growing businesses.

For clients who need continuous design each month, I offer dedicated retainer support. Reliable communication, quick turnaround, and consistent, on-brand design, without the cost of hiring a full-time designer. Perfect for businesses with frequent visual needs or long-term projects.

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Designer's workspace with sketchbook, laptop, and tools for client retainer work.

Featured Work

A look at recent brand identity and design work.
Every project is built with strategy, clarity, and a focus on helping each business stand out in its own way.

Donny's Dogs brand identity collage featuring the logo and applied project work.

Donny's Dogs

Full brand identity for a Deaf-owned street food business
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NBAD)National Bass Association of the Deaf brand cover featuring the refreshed logo.

National Bass Association of the Deaf

Tournament branding and event collateral
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ASL SCope

Brand identity and illustration for a Deaf ASL coach
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What clients say

Honest feedback from businesses I’ve partnered with, focused on clarity, collaboration, and design that delivers real results.

"Before Caleb, I was on a quest to find a logo that truly embodied my vision, personality, and Deaf identity. I knew I needed to collaborate with a Deaf artist to bring my vision to life. Working with Caleb was a breezy ride experience. He effortlessly demystified and simplified the design process, ensuring that my feedback was heard and incorporated into the logo. When I saw the final results, I was astounded by how my vision, personality, and identity had been seamlessly blended into a creation. I was confident that the logo aligned perfectly with my business’s mission of providing services to the interpreting and ASL communities. I wholeheartedly recommend Caleb to anyone seeking a logo designer. His talent and expertise are truly remarkable, and I am incredibly grateful to have him as my business logo designer."
Sean Cosslett
Founder, ASL Scope
"Caleb helped us bring Donny’s Dogs to life from the very beginning. We had the idea for a corn dog business, but our thoughts were vague and all over the place. Caleb took our random ideas and turned them into something clear, detailed, and professional. He researched everything, guided us through the brand, and designed the logo, colors, and typography with so much care. He was flexible, patient with feedback, and made every adjustment smoothly. The final result fit our vision perfectly. As soon as the brand was finished, we ordered shirts right away. The logo looks amazing, and our community loves it. When we start another business, we’re definitely working with Caleb again."
Donny Redford
President, Donny's Dogs
“We first tried using AI to make our logo, but it didn’t feel right. Then my son recommended Caleb. From the first conversation, we knew he was the right designer. He communicates fluently in ASL, which made everything easier and faster. Working with a Deaf designer who understands our culture made a huge difference. There were no communication barriers, and he really understood what we wanted. If you’re looking for someone to design your brand or marketing, I highly recommend Caleb. He did a great job, and it was absolutely worth it.”
Bobby Jacobs
Vice President, Donny's Dogs
"As President of the National Bass Association for the Deaf (NBAD), working with Caleb on our new logo was an outstanding experience. Our previous logo was outdated and it was time for a major update, and Caleb delivered a sleek, modern design flawlessly. What made this experience even better is that Caleb is Deaf and truly understands design from a Deaf perspective, created through Deaf eyes. He immediately understood our vision without needing excessive explanation. He worked quickly, efficiently, and professionally, making the entire process smooth and enjoyable. I highly recommend Caleb and look forward to working with him again in the future."
Brett Ketchum
President, NBAD
"Caleb’s logo design captured our brand. We love how it looks on our gear and merchandise, and we’re excited to order patches and use it everywhere. He was great to work with, and I highly recommend Caleb."
Perry Blair
Founder, UpLift Construction LLC
"The brand fits my personality perfectly. Caleb translated my vision into a logo that feels personal, confident, and usable across my small business. The color choices and style were thoughtfully executed, and the final result feels like a true extension of who I am."
May Pendley
Family-run business

Ready to leap forward?

Your brand deserves to be seen. I am ready when you are.

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